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Recetas Para Crecer En Tiempos de Crisis Mario Borghino

Recetas Para Crecer En Tiempos de Crisis

Mario Borghino

Published July 12th 2010
ISBN : 9786073100052
Paperback
168 pages
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 About the Book 

The world has changed and in order to understand it, you also have to radically modify the pattern of how to make money out of your business, or else youll die in the intent. In his multiple consultancy works, Mario Borghino has discovered FourMoreThe world has changed and in order to understand it, you also have to radically modify the pattern of how to make money out of your business, or else youll die in the intent. In his multiple consultancy works, Mario Borghino has discovered Four Trends, that the successful companies have applied amid the crisis to be able to grow. The winners have left behind the war of prices that destroys their profits, to sell concepts rather than products. By doing this, they have redefined the concept of their company. You will be able to find, in this book, the exact recipe for your business and by applying it you will grow in spite of adversity. It is about changing the past rules of the game. Regardless of the size of your business, commerce or company, if you have problems of growth because of the crisis, its mandatory for you to read these pages. Doubtlessly, one of the big successes of this work are the interviews that Mario Borghino carried out with the CEOs of companies that have grown significantly during the crisis: Bimbo, American Express, Mexichen, Grisi Group. El mundo ha cambiado y para entenderlo usted tambien tiene que cambiar radicalmente el modelo de como se hace dinero en su negocio o morira en el intento. En sus multiples trabajos de asesoria, Mario Borghino ha descubierto Cuatro Tendencias que las empresas exitosas han aplicado en medio de la crisis para poder crecer. Los triunfadores han dejado atras la guerra de precios, que destruye sus utilidades, para ahora vender conceptos y no productos. Con ello tambien han redefinido el concepto de su empresa. En el presente libro usted podra encontrar la receta exacta para su negocio y al aplicarla crecera a pesar de la adversidad. Se trata de cambiar las reglas del juego del pasado. Sin duda, uno de los grandes aciertos de esta obra son las entrevistas que el autor ha realizado a los directivos de empresas que han crecido significativamente durante la crisis.