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Navigating Your Way to Business Success: An Entrepreneurs Journey Kathryn B. Freeland

Navigating Your Way to Business Success: An Entrepreneurs Journey

Kathryn B. Freeland

Published January 1st 2010
ISBN : 9780982357804
Hardcover
216 pages
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 About the Book 

Navigating Your Way to Business Success, An Entrepreneurs Journey, tells of the road taken by one entrepreneur who dared to succeed against all odds. Kathryn Freeland walks the reader through the steps she took to turn disappointment intoMoreNavigating Your Way to Business Success, An Entrepreneurs Journey, tells of the road taken by one entrepreneur who dared to succeed against all odds. Kathryn Freeland walks the reader through the steps she took to turn disappointment into empowerment through business ownership. From the initial decision to become her own boss, the careful planning taken to achieve the vision, to funding the venture and tapping into government programs, she gives the reader a glimpse of what being an entrepreneur entails. She goes further to explain how the success of a business depends heavily on finding and recruiting the right employees, determining your competitive advantage in the marketplace and then how to grow the company through marketing and business development.