|About the Book|
A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning. The worksheets and models supplied on disk make the preparation of a comprehensive marketing plan fast and painless. Simplify plan preparation by consolidating the process into 10 basic steps that will work for any product, service, or company. Features time-saving tips, extensive worksheets and model formats, and designed to help save time and money.