Home » Penetration. the New Battle for Mind Space and Shelf Space by Marcel L Corstjens
Penetration. the New Battle for Mind Space and Shelf Space Marcel L Corstjens

Penetration. the New Battle for Mind Space and Shelf Space

Marcel L Corstjens

Published October 16th 2015
ISBN : 9780956468499
Paperback
192 pages
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 About the Book 

This book is intended to offer another view of marketing, based on facts. It got its inspiration from the path-breaking work by Daniel Kahneman and his framework of thinking fast and thinking slow. The intuitive framework of marketing conventionalMoreThis book is intended to offer another view of marketing, based on facts. It got its inspiration from the path-breaking work by Daniel Kahneman and his framework of thinking fast and thinking slow. The intuitive framework of marketing conventional wisdom (thinking fast) has proved to be most helpful on many marketing issues, but it has its limitations. On some issues we need to do some slow thinking and reframe our conventional marketing views. Just for starters, let me give you three examples of conventional marketing thinking that is intuitive elegant, logical and believed to be true by most marketing professionals, while it is nevertheless wrong and therefore wasteful and dangerous: Brands are Lovemarks, Retailers are oh so Powerful and Bigger, Better, Faster as the motto for Innovation.