Home » New Product and Services Development by Hubert Gatignon
New Product and Services Development Hubert Gatignon

New Product and Services Development

Hubert Gatignon

Published December 8th 2010
ISBN : 9780857020536
Hardcover
1672 pages
Enter the sum

 About the Book 

Edited by one of the worlds leading authorities in the area, New Product and Services Development, a four-volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from theMoreEdited by one of the worlds leading authorities in the area, New Product and Services Development, a four-volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing.Volume 1: Innovating New Products and Services: The Dimensions of InnovationsVolume 2: Orienting the Firm for Promoting Innovations: The Dimensions of InnovationsVolume 3: Organizing to Innovate: Adapting the Firm to InnovateVolume 4: Launching New Products and Services: Marketing Innovations Effectively